Small Business Saturday UK

Small Business Saturday UK is a non-political, non-commercial, grassroots campaign, which exists to support, inspire and promote small business, on the first Saturday in December each year, and beyond.[1] The campaign encourages businesses to promote themselves and work with other small businesses, and consumers to ‘shop local’ and support small businesses in their communities. The first Small Business Saturday UK took place on the 7th December 2013 and in 2014 this will take place on Saturday December 6.[2]

In 2013, research after the day suggested that 48% of consumers were aware of the day and spent in the region of £500m at small businesses.[3]

The Small Business Saturday UK initiative has attracted the support of leading business organisations including the Federation of Small Businesses, Association of City and Town Management, Association of Convenience Stores, Northern Ireland Independent Retail Trade Association and Ingenious Britain. It has received wide support from all political parties[4] and a number of large corporations.[5]

American Express founded the successful Small Business Saturday initiative in the U.S. in 2010 and is an active supporter of the programme in the UK.[6]

References

  1. ^ Why UK Shops need a Small Business Saturday. The Telegraph. 13 June 2013
  2. ^ Small Business Saturday Hailed as Success. The Telegraph. 8 December 2013
  3. ^ Small Business Saturday boosts UK by £468m. CITYAM. 10 December 2013
  4. ^ Small Business Saturday - support your local shop. The Mirror. 27 November 2013
  5. ^ Small Business Saturday Returns - 6th December 2014. Ingenious Britain. 28 March 2014
  6. ^ Small Business Saturday UK: encouraging consumers to think small. Guardian Small Business Network. 30 November 2013

External links

• Website for Small Business Saturday UK
• Facebook page for Small Business Saturday UK
• Twitter feed for Small Business Saturday UK

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