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Morgan Motor Company

Morgan Motor Company
Industry Motoring
Founded 1910
Founder H.F.S. Morgan
Headquarters Malvern, England
Key people
H.George Morgan (1910—1933)
H.F.S. Morgan (1910–1959)
Peter Morgan (1959–2003)
Alan Garnett (2003—2006)
Andrew Duncan (2013—)
Products Motor cars
Revenue (All divisions) £34 million (UK Companies House 2012 Financials)
Owner Morgan Family (100%)
Number of employees
163 (UK Companies House 2009 Financials)

The Morgan Motor Company is a family-owned British Henry Frederick Stanley Morgan.

Morgan is based in Malvern Link, an area of Malvern, Worcestershire and employs 163 people. Morgan produced 640 cars in 2007, all assembled by hand. The waiting list for a car is approximately six months, although it has been as long as ten years in the past.

A visitor centre and museum feature exhibits about the company's history from Edwardian times until the present day, developments in automobile technology, and a display of automobiles. There are also guided tours of the factory.


  • Company history 1
  • Early cars: three-wheelers and 4-4s 2
    • V-Twin three-wheelers (1911–1939) 2.1
    • F-Series three-wheelers (1932–1952) 2.2
    • 4–4 2.3
  • Postwar four-wheel cars 3
    • Morgan +4 3.1
      • Morgan +4+ 3.1.1
    • Morgan 4/4 3.2
    • Morgan +8 3.3
    • Roadster 3.4
    • Morgan Aero 8 (Series I-V) 3.5
    • Morgan AeroMax 3.6
    • Morgan Aero SuperSports 3.7
    • Morgan Aero Coupe 3.8
    • Morgan Aero Plus 8 3.9
    • Morgan Plus E 3.10
    • Morgan Eva GT 3.11
  • 2011 Morgan 3 Wheeler 4
  • Availability in the United States 5
  • General characteristics 6
    • Suspension 6.1
  • Models 7
  • Motorsports 8
  • In popular culture 9
  • See also 10
  • References 11
  • External links 12

Company history

Single-seat Morgan Runabout, similar to HFS Morgan's 1909 car
Rear view, showing swingarm rear suspension

Henry Frederick Stanley Morgan, generally known as "HFS", was an employee of the

  • The Morgan Motor Company
  • Morgan 3 Wheeler site
  • Morgan Motor Company Visitors Centre and Museum
  • GoMoG Workshop Manual
  • Morganatica – A Technical Manual Resource For Morgan Motor Cars
  • Morgan Three Wheeler Reborn
  • Morgan History Info site

External links

  1. ^ a b
  2. ^
  3. ^ a b c
  4. ^
  5. ^ a b
  6. ^ a b c
  7. ^
  8. ^ Morgan Aero Supersports review Retrieved 2010-11-20.
  9. ^ The New Morgan Plus E Retrieved 2014-08-27.
  10. ^
  11. ^ a b
  12. ^ a b c d e f
  13. ^ a b c d e
  14. ^ a b c d e f
  15. ^ a b c d e
  16. ^ a b c d e f
  17. ^
  18. ^
  19. ^ Laban, Brian. Morgan: First and Last of the Real Sports Cars. London: Virgin Books, 2000, page number not cited.
  20. ^
  21. ^ Federal Register: NHTSA Denial of application for a temporary exemption from air bag provisions of Federal Motor Vehicle Safety Standard No. 208, Occupant Crash Protection.
  22. ^ Federal Register: NHTSA Grant of application for a temporary exemption from Part 581 Bumper Standard
  23. ^ Federal Register: NHTSA Grant of application for a temporary exemption from FMVSS 208 for Advanced Airbag Requirements
  24. ^
  25. ^
  26. ^


See also

  • GoMoG's Morgans at the Movies
  • Sir John Harvey Jones famously visited the firm in the 1990s BBC documentary series Troubleshooter in which he advised the firm to modernize. The company rejected the advice but made other changes to its processes and has gone on to prosper.[26]

In popular culture

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1928 Morgan Super Aero at Goodwood Festival of Speed 2009

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Morgan cars can be found in many areas of motorsport, from club and historic racing to more prominent examples, including the Le Mans 24hr race and the Morgan Aero 8 GT3 car. Another notable Morgan racecar was the Aero 8 GT car that campaigned in 2008 Britcar races and the 2008 Britcar 24hrs at Silverstone, prepared and run by Mark Bailey Racing.


  • 1909 Runabout
  • 1911–1939 V-Twin 3-wheeler
  • 1932–1952 F-Series 3-wheeler
  • Since 1936 4/4 Two-Seater and Four-Seater
  • 1950–1969 Plus 4
  • 1964–1967 Plus 4 Plus
  • 1968–2004 (and 2012-) Plus 8
  • 1985–2000 Plus 4
  • 2001–2009 Aero 8
  • 2004-2012 V6 Roadster
  • Since 2005 Plus 4
  • 2006-pending Morgan LIFEcar
  • 2008–2009 AeroMax
  • Since 2009 Morgan 4/4 Sport
  • 2010–2015 Aero SuperSports
  • 2010–cancelled Morgan Eva GT
  • 2011–cancelled Morgan Plus E
  • 2011-2012 Morgan Plus 4 Supersports
  • 2011-present Morgan Anniversary 4/4
  • 2012-2015 Aero Coupe
  • 2012-present Morgan 3 Wheeler
  • 2012-present Morgan Aero Plus 8
  • 2012-present Roadster 3.7
  • 2015- Morgan Aero 8


H.F.S. Morgan's 1909 Runabout used


Among their enthusiasts, Morgans are affectionately known as "Moggies".

In spite of their traditional design, Morgans have always had sporting or "sports car" performance, due to their extremely low weight.

Traditional Morgan sliding pillar suspension

General characteristics

In May 2012, Manhattan Motorsports took delivery of Charles Morgan's Superdry edition Morgan 3 Wheeler and prepared it for its first major American trial. This vehicle was driven across the States, from New York to Los Angeles by Charles Morgan and his wife, covering 3000 miles, in the

In April 2012, the new Morgan 3 Wheeler was show-cased at the New York International Auto Show, at the Jacob Javits Center, by Bobby Singh and Gideon Lang-Laddie of Manhattan Motorsports. This was the first time in 10 years that Morgan had had a presence at the largest of the American car shows and was the first US specification Morgan 3 Wheeler in the USA. The Morgan 3 Wheeler was voted one of the "Hottest Cars Of The Show" by G4TV.[24]

In 2005, the new Morgan Aero 8 model (versions 2 and 3) received a three-year exemption from rear impact non-compliance,[22] along with a separate exemption for compliance with "advanced airbag requirements".[23] The rear-impact exemption lapsed in May 2008 without further application. Morgan has indicated to its U.S. dealers that it plans to re-apply for US certification for some model at as yet an undetermined date in the future.

[21] In 2002, Morgan centralised its international compliancy development and regulatory interaction in-house. In 2005, its right to import its classic models ceased when supplies of its necessary airbag were exhausted and no replacement was developed. In 2006, a request for an airbag exemption to the U.S.

However, when the Rover Group re-certified their V8 engine for use in the Range Rover 4x4 sold in the U.S., Morgan was able to use the same engine for a fully U.S.-compliant stock Morgan from 1992 to 1996, and again from 1998 to 2004. In 2005, the engine was replaced with the U.S. version of another traditionally shaped model (with a V6), called the Roadster.

For part of the 1950s and 1960s, the USA provided the company with its largest market worldwide, taking up to 85% of all production.[19] This ended with the first wave of US safety and emission regulations in 1971. For many years (1974 to 1992), all Morgans imported into the United States were converted to run on propane as fuel to pass the U.S. emissions regulations. However, this conversion, along with bringing the cars into compliance with U.S. vehicle safety leglislation, was carried out by the dealership, and not by the factory, making the cars grey market vehicles.[20]

Morgan Motor factory, main entrance

Availability in the United States

The Morgan Motor Company announced that they would launch the "3 Wheeler" in 2011[12][13][14][15] at the Top Gear.

To see full page click: Morgan 3 Wheeler full page.

Morgan 3 Wheeler[10]
2012 Morgan 3 Wheeler, US-spec
Manufacturer Morgan Motor Company
Assembly Malvern Link, Worcestershire, UK
Body and chassis
Class Three-wheeler
Body style roadster
Layout FR
Engine S&S 1983 cc ohv V-twin
Transmission 5-speed manual with torque damper
Wheelbase 92 in (2,336.8 mm)[11]
Length 126 in (3,200.4 mm)[11]

2011 Morgan 3 Wheeler

Based on the same chassis as the Aero Supersports, the Eva GT will be a 2+2 grand tourer, and as such it is longer in the body. The Eva GT will use BMW N54 twin-turbo straight-6 producing 302 bhp, this is Euro-6 emissions compliant. Shown at Pebble Beach in clay in 2010 and expected to go on sale in 2012, deposits have been taken since 2010. At the end of 2011, Morgan announced that it will use new magnesium technology for the body and therefore it will not be re-presented until 2014 with deliveries after that. In 2013 dealers confirmed that the EvaGT had been cancelled.

Morgan Eva GT

The Morgan Plus E was another experimental electric version of a classical Morgan, a joint project of Morgan with Zytek and Radshape, funded by the UK government. It was displayed at the 2012 Geneva Motor Show.[9]

Morgan Plus E

The new Morgan Plus 8 is a classic body version of the Aero SuperSports and Aero Coupe, sharing their bonded aluminium chassis, bodywork, suspension, and engine. It was launched at the end of 2011. It is not available in the USA.

Morgan Aero Plus 8

The Morgan Aero Coupe is a hard top version of the Aero SuperSports, sharing its bonded aluminium chassis, bodywork, suspension, and engine. It was launched at the end of 2011. It is not available in the USA. Its cancellation was announced in March 2015.

Morgan Aero Coupe

The Morgan Aero SuperSports is a targa-roofed version of the AeroMax, sharing its bonded aluminium chassis and lower bodywork with the coupe.[8] It was launched at the 2009 Pebble Beach car show in California. Its cancellation was announced in March 2015.

Morgan Aero SuperSports

The Aero was followed by the Aeromax, a limited edition of 100 units produced between 2008 and early 2010. The Aeromax was a coupé variation of the Aero 8. Customers have included Richard Hammond, Rowan Atkinson and Paul O'Grady.

Morgan AeroMax, showing distinct boat tail rear

Morgan AeroMax

During its customer production lifetime (2002–2009), the Aero was configured in five official versions, (I,II, III, IV, the Aero America and V) with mild variations in styling, engines, transmissions, braking and suspension. The company canceled the model in 2009 but relaunched it in 2015 for 2016 deliveries. The year of highest production for any Aero variation was 2002.

In 2000, the Morgan Aero 8 was introduced and, as always, the wooden body substructure was Autoweek magazine termed supercar performance. The newest Aero 8 (series V), presented in March 2015, puts out 367 hp (274 kW) at 6100 rpm with the company suggesting a top speed of over 170 mph (270 km/h). Due to the Aero 8's light weight it can do 0–62 mph (100 km/h) in 4.5 seconds.[7]

A Modern Morgan Aero 8 at the Scarsdale Concours

Morgan Aero 8 (Series I-V)

In 2004, Morgan came out with a traditional styled model to replace the departing Plus 8. The Mk I Roadsters with the Ford UK Mondeo V6 produced 223 bhp (166kW, 226 PS) at 6150 rev/min. It had a Getrag gearbox with direct drive in 5th with a 3.08 axle ratio. Later Marks had a Ford gearbox with direct drive in 4th with a 3.73 axle ratio. The overall gearing is virtually the same. The later Roadsters were powered by a Ford UK Mondeo V6 producing 204 bhp (152 kW; 207 PS). In 2007, the Mondeo engine was replaced by a U.S.-specification version of the same engine in the Roadster II. In 2011-12, the engine was replaced by the 3.7 Duratec Cyclone engine and output increased to 280 bhp (209 kW; 284 PS). The company calls this latest model the Roadster 3.7.


Roadster at 76e international Motorshow Geneva 2006

Horsepower (143–204 bhp), weight and performance varied with emission and structural laws through its history. In its final form, the GEMS Land Rover V8 produced 190 hp (140 kW). Thus powered, the car could accelerate from 0–60 mph in 5.6 seconds.

The engine displacement jumped from the 2.3 L of the Triumph TR4 engine to 3.5 L, then 3.9 L (1990), 4.0 (1998–2004) with an optional 4.6L (1996–2000) all based on the same Land Rover block. However, the V-8 was no longer than the Triumph. These features made the +8 accelerate much more quickly than the early +4 and also improved its road-holding capability.

Faced with the decreasing availability of large four-cylinder engines for use in their +4 models, Morgan began to install the recently available Rover V8 engine in their cars in 1968, giving these cars the model designation "+8".

Morgan +8

The 4–4 was replaced by the 4/4 in 1955. The 4/4 now uses the +8 chassis and a Ford engine.

1974 Morgan 4/4

Morgan 4/4

Limited edition Plus 4 model is re-introduced in the year 2014 as Plus 4 Super Sports where only 60 cars are made available and each car will be right hand drive.

A version of the +4, designated the +4+, was made from 1964 to 1967 with a contemporary fibreglass coupe body. The light weight and reduced drag characteristics improved the performance of the +4+ over the regular +4 in every aspect. However, the traditional Morgan enthusiasts did not embrace this departure from Morgan custom, and mainstream enthusiasts did not embrace the seemingly archaic +4 chassis. Only 26 +4+ cars were built.

Morgan +4+

The Morgan +4 was introduced in 1950 as a larger-engined ("plus") car than the 4–4. The +4 used the 2088 cc Standard Vanguard engine, while the 4–4 used a Standard Special 1267 cc engine (1950–58). Later +4s used Triumph TR2–TR4 engines (1954–1969). Plus 4 production was suspended in 1969 but brought back in 1985 with a Fiat engine (1985–1988) and then a 4-cylinder Rover engine (1988–2000). Production was again suspended and the Plus 4 returned once more in 2004 with a 155 bhp (116 kW; 157 PS) Ford 4-cylinder.

1963 Morgan +4
1952 "flat radiator" Morgan +4

Morgan +4

Postwar four-wheel cars

Morgan's first four-wheeler was the 4–4, for four-cylinder engine and four wheels. The first production 4-wheeled Morgan was released to the public in 1936 and is known as the Morgan 4–4 Series 1. Three-wheeler production continued alongside the 4–4 until 1952.


The Morgan F-4 was introduced in 1933 at the Olympia Motor Cycle Show.[6] The F-4 had a new pressed-steel chassis[5] the four-cylinder [3][6]

1936 Morgan F4 Open Tourer

F-Series three-wheelers (1932–1952)

The V-Twin models were not returned to production after World War II.

These models used air-cooled or liquid-cooled variations of motorcycle engines.[4] The engine was placed ahead of the axis of the front wheels in a chassis made of steel tubes brazed into cast lugs.[5]

Morgan established its reputation via competition such as winning the 1913 Cyclecar Grand Prix at [3]

[1] H.F.S. Morgan's first car design was a single-seat three-wheeled

V-Twin three-wheelers (1911–1939)

The early cars were two-seat or four-seat three-wheelers, and are therefore considered to be cyclecars. Three-wheeled vehicles avoided the British tax on cars by being classified as motorcycles. Competition from small cars like the Austin 7 and the original Morris Minor, with comparable economy and price and better comfort, made cyclecars less attractive.

Morgan Super Sports 1937
Morgan Aero 2-Seater Sports 1926
1912 Morgan Runabout Deluxe

Early cars: three-wheelers and 4-4s


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