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Garnier

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Garnier

Garnier
Type cosmetics, hair care
Founded 1904
Parent L'Oréal
Website .com.garnierwww

Garnier (French pronunciation: ​) is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s.[1] Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures.[2][3] In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.[4][5] Garnier hair care and skin care products is one of the highest luxury brands used in Asia, China, Japan & India. In the Brand Trust Report 2012, Garnier was ranked 73rd among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Garnier was ranked 47th among India's most trusted brands. In 2014 however, Garnier was ranked 83rd among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[6]

Advertising

Fructis teamed up with Just Dance and made an unlockable song. Players had to buy shampoo to get a unique code to unlock the song "Safe and Sound" by Capital Cities. Tina Fey has produced commercials for the Nutrisse hair color line.[7][8] The Transplants song "Diamonds and Guns" is played as the background music in many Garnier commercials. In the Netherlands every month the commercial (Garnier) using the famous slogan 'take care of yourselves'. [9]

References

  1. ^ Marketing Planning & Strategy: Casebook - Subhash C. Jain - Google Books. Books.google.com. Retrieved August 7, 2014. 
  2. ^ The New Strategic Brand Management: Advanced Insights and Strategic Thinking - Jean-Noel Kapferer - Google Books. Books.google.com. Retrieved August 7, 2014. 
  3. ^ Rungfapaisarn, Kwanchai (August 6, 2010). "Garnier lifts itself up after recent unrest". Nationmultimedia.com. Retrieved August 7, 2014. 
  4. ^ "L'Oreal's Garnier Brand Announces Exclusive Partnership With TerraCycle® | SYS-CON MEDIA". Sys-con.com. Retrieved August 7, 2014. 
  5. ^ "L'Oreal Partners with TerraCycle to Turn Product Waste Into Playgrounds". Reuters. April 18, 2011. Retrieved August 7, 2014. 
  6. ^ "India's Most trusted Brands 2014". 
  7. ^ Macrae, Sarah. "Tina Fey For Garnier Nutrisse Mousse Hair Colour | POPSUGAR Beauty Australia". Bellasugar.com.au. Retrieved August 7, 2014. 
  8. ^ "Tina Fey Gets Serious About Hair Color | Beneath the Brand". Talentzoo.com. Retrieved August 7, 2014. 
  9. ^ Usinger, Mike (July 12, 2013). "Transplants reunited and it feels so good". Straight.com. Retrieved August 7, 2014. 

External links

  • Official site
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