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Mobile donating

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Title: Mobile donating  
Author: World Heritage Encyclopedia
Language: English
Subject: Micro-donation, Mobile Giving Foundation, Mobile music, Mobile social address book, Silent mode
Collection: Charitable Organizations, Telecommunication Services
Publisher: World Heritage Encyclopedia

Mobile donating

Mobile donating refers to donating to an organization through a mobile device. The primary means for mobile donating is through SMS. Mobile donating can also refer to consumers donating their old phones to a cause for recycling and reuse of the device.


  • Mobile Fundraising Service Providers 1
  • Mobile Giving Process 2
  • Mobile Fundraising Campaigns 3
  • Drawbacks to Mobile Giving 4
  • Spain Mobile Giving Providers 5
  • US Mobile Giving Providers 6
  • References 7

Mobile Fundraising Service Providers

Direct mobile donations can only be made to organizations that have live mobile fundraising campaigns. In order to launch such a campaign, an organization can partner with a provider, such as Give by Cell, Connect2give, mGive, Mobile Commons or MobileCause.[1] A UK mobile fundraising provider would be CYMBA integrated solutions LTD.

Mobile Giving Process

Premium SMS Donations: Text messaging, or micro-donations they can send via sms to a single campaign in one month.[1] After donating, users receive a confirmation text message and the donation amount is added to their monthly phone bill. Donations can take up to 90 days to be processed.[2]

WAP Donations: Mobile giving can also occur through a mobile WAP website. Cell phone users can access WAP donation pages by sending a specific text message to a designated keyword and receiving a link to the page in response, or by navigating to the page from a referring site. Upon reaching the WAP donation page, users are prompted to enter their cell phone numbers. Donations are confirmed with a text message sent to the donor’s mobile phone, and the donation is added to the donor’s monthly phone bill.

Mobile Fundraising Campaigns

In the 2008 Text 2HELP campaign, the American Red Cross, in collaboration with the Wireless Foundation, has raised over 190,000USD through 38,091 text messages to provide relief for victims of natural disasters like Hurricane Gustav and Hurricane Ike.[3] In South Africa, Nelson Mandela’s charity raised $85,000 USD in July 2008 with the cooperation of Zain, a South African mobile operator, using Mandela’s 90th birthday as the ‘call to give’; well-wishers from around the world could text in a birthday wish and make a donation at the same time.[4]

The hitherto most successful mobile donating campaign has been organized in support of the relief efforts for the 2010 Haiti earthquake. The American Red Cross has raised over $32 million within one month after the disaster, and has demonstrated the unprecedented potential for small text-message donations.[5]

Drawbacks to Mobile Giving

Mobile giving can be a convenient way to donate to charity, but charity watchdog group the [6]

Scammers may also take advantage of natural disasters by posing as legitimate charities.[7]

Spain Mobile Giving Providers

  • Altiria in collaboration with Asociación Española de Fundraising: SMS solidario
  • Microdonativos

US Mobile Giving Providers

  • Connect2give
  • MobileCause
  • mGive
  • Mobile Commons
  • SumoText
  • Mobile Giving Foundation
  • Text-to-Pledge
  • BidPal
  • Accelevents


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