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National Football League Properties

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Title: National Football League Properties  
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National Football League Properties

National Football League Properties also known as NFL Properties abbreviated NFLP is the merchandising and licensing arm of the National Football League. The subsidiary of the league was founded in 1963 to maintain control of the brands of the league and its franchises and to license and negotiate with vendors to create official NFL merchandise. The NFL Properties head office is located in New York City.

Apparel

Comic books

The NFL branched out into comic books in the early 1990s when Marvel Comics created the character NFL Superpro. The comic book and character was widely panned and only 12 issues of the comic book were printed. The NFL also promoted Superpro at some events by using a mascot.

Trading Cards

Video games

There have been several American football video games based on NFL teams created for various consoles over the years, from 10-Yard Fight and the Tecmo Bowl series for the NES to the more well known Madden series that have been released annually since 1988. The Madden series is named after former coach and American football commentator John Madden. Prior to the 2005–2006 football season, other NFL games were produced by competing video game publishers, such as 2K Games and Midway Games. However, in December 2004, Electronic Arts signed a five-year exclusive agreement with the NFL, meaning only Electronic Arts will be permitted to publish games featuring NFL team and player names. This prompted video game developer Midway Games to release a game in 2005 called Blitz: The League, with fictitious teams and players. In February 2008, EA Sports renewed their exclusivity agreement with the league through Super Bowl XLVII in 2013. A new NFL game which is free was released called Quickhit Football.[1]

Legal issues

NFL Properties was taken to court by former supplier American Needle, Inc over antitrust violations. The issue was NFL Properties granting exclusive license to one supplier over making a product.[2]

Court decisions varied on whether the league and it franchises were acting as a single entity, or whether franchises were competing with each other off the field in merchandising sales. The case was eventually appealed all the way to the United States Supreme Court.[2]

References

  1. ^ Thorsen, Tor (2008-02-12). "EA Sports extends NFL deal through 2012 season – Xbox 360 News at GameSpot". Gamespot.com. Retrieved 2010-05-03. 
  2. ^ a b Warren Richey (May 24, 2010). "Supreme Court rules against NFL in merchandising antitrust case". Christian Science Monitor. 
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